Alias

So, some of you may have heard about the project I’m just finishing off today.

Moving Brands hired me to work on implementing a permanent interactive installation for the new Fiat Flagship Showroom in London. I’ve been working with their team for the past two months, and I think we’ve managed to create something very special.

It’s a 9 screen interactive video wall which lives in the showroom. It lets you browse images from Fiat’s history and present, create your own statement by arranging movable word blocks, and create an abstract masterpiece by painting with light and gestures.

It’s a massive high res display, comprising of a massive 4080 x 2304 pixels in total, driven by five dual xeon PCs, all running the custom application we created in processing, and synching via a UDP network client written by Toxi.

It has been a massive technical accomplishment to get the thing working, and I think it’s probably the most interesting project I’ve ever worked on.

Here are some photos…

Two new flyers for Slaughterhaus Five:

Art direction and photography: Alias
Models: Laurence, Jo

Art direction and photography: Alias
Model: Alex Anderson

Toxi has posted some photos of the project we’re working on on his flickr photostream. Check out the 9 screen action!