Category Archives: Design / Art Directon

SCA Augmented Reality demo

As part of the Publicis Brand Loyalty Innovation Lab, we created an augmented reality demo for SCA’s popular brand of kitchen tissue.

Because SCA are Europe’s largest private owner of sustainable forests, we wanted to create a point of sale experience that would communicate this. We created a simple augmented reality demo to show a virtual tree growing from one of their products. The technology used does not require any special markers to be printed on the packaging, as the packaging design itself can be recognized by the software, using machine learning techniques.

This was a fun project to work on, and it was a relatively short turnaround – the application was developed and the tree modeled in just under two working days.

Atomico Data Circles

In september 2009, Albion London approached me to create a series of generative artworks for their client, Atomico Ventures.

Data Circle 2
Data Circle 2
Data Circle 4
Data Circle 4
Data Circle 3
Data Circle 3
Data Circle 1
Data Circle 1

The brief was to create a generative system which would take data from a client project (such as company share price, number subscribers, temperature in office – anything they could think to provide, really) and create an artwork which would contain a visual representation of that data.

Working with their design team, I created four different pieces, which take arbitrary feed data and incorporate it into a moving artwork. Additionally, each user can select which data/artwork combination they see by using the control panel on the top right.

Ratification

Slaughterhaus Five was a London nightclub I was a managing partner in. The idea for the event “Ratification” sprang from the seeds of discontent with the Gordon Brown administration, the Iraq War and general feelings of political malaise. We decided to do hold election of our own.

Additionally, we partnered with NO2ID to distribute their material and try to drive membership signups. Everyone recieved a NO2ID info pack on the night, containing a badge, a membership form, and a booklet on how to win in an argument over ID cards.

The event coincided with the Russian election which saw Vladimir Putin’s Unitied Russia party recieved 44,714,241 votes.

As part of our performance, everyone was asked to vote, and was photographed with their ballot.