SCA Augmented Reality demo

As part of the Publicis Brand Loyalty Innovation Lab, we created an augmented reality demo for SCA’s popular brand of kitchen tissue.

Because SCA are Europe’s largest private owner of sustainable forests, we wanted to create a point of sale experience that would communicate this. We created a simple augmented reality demo to show a virtual tree growing from one of their products. The technology used does not require any special markers to be printed on the packaging, as the packaging design itself can be recognized by the software, using machine learning techniques.

This was a fun project to work on, and it was a relatively short turnaround – the application was developed and the tree modeled in just under two working days.